Recent Posts

  • Double Standards
    In early 2006, Steve Jobs was trying to solve a big problem for Apple’s next secret product. Jobs had decided…
  • Investing in Other People’s Projects
    Investing your hard earned money in the hope of a return carries risk. Investments vary widely from relatively safe to…
  • Thinking Squared
    In 1984, 20 years old Jerry White and two friends went camping in the Golan Heights in Israel. During hiking,…
  • Optimum Productivity
    We all want to improve our productivity. But where do we stop? Is productivity a never ending climb to an…
  • The Bus Test
    The “bus test” is quite simple – It asks the question “If X is hit by a bus, what happens…